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Snapdeal
The Brand
& The Brief
Snapdeal approached StoryBoats to refresh its print communication at a moment of renewed momentum for the brand. The brief was to create a new visual language for print ads that clearly communicated value-led offers, while signalling that Snapdeal was firmly back in the market. The communication needed to feel current, confident, and aligned with Snapdeal’s brand identity, without losing its mass appeal.
Brand
Snapdeal
Industry
E-commerce
Services
Creative Partner
The Challenge
Internal research revealed that a significant portion of Snapdeal’s audience came from Tier 2 and Tier 3 markets. The challenge was to create print communication that resonated strongly with this audience. It had to feel aspirational yet familiar, energetic without feeling cluttered, and bold enough to cut through the noise of price-led retail advertising.
The Strategic Approach
We structured the communication into two distinct streams, each serving a clear purpose.
The first focused on Snapdeal’s Toofani Sale, where prices were positioned at their lowest. These ads were designed to be high-impact and immediate, using bold red layouts, strong typography, and dynamic imagery to create urgency and excitement around the sale.
The second stream focused on Snapdeal’s in-house brands, with a special emphasis on Rangita. These ads were crafted to build brand awareness and trust, shifting the conversation from discounts to value, quality, and everyday relevance. The visual language here was more lifestyle-forward, allowing the brand to stand confidently on its own.
Together, both streams worked in balance. One drove scale and attention, the other built brand depth.
Creative Assets
Asset Categories
Print advertisements for the Toofani Sale and targeted brand-led ads for Snapdeal’s in-house labels, including Rangita.
Each asset was designed to work independently while still feeling part of a cohesive Snapdeal visual system.
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